WhatsApp Business

What it is

WhatsApp Business is a communication app from WhatsApp LLC. It is free to download, rated Everyone, and first appeared on Google Play on January 18, 2018. The most recent update in the data is October 29, 2026.

The app takes the normal chat experience and adds tools meant for businesses. The store summary calls it a simple tool for talking to customers.

What it does well

The scale is huge. The app has 1,000,000,000+ installs and 25,516,150 ratings, with an average of 4.61. Among those ratings, 83.4 percent are five stars and 6.6 percent are four stars.

The business features are practical. The description lists canned replies and away notices that send themselves, plus labels for sorting chats, and a status you can use to share offers or news. Businesses can show a product catalog, send targeted offers, and create ads that open a chat in the app.

A professional business profile is another piece. The listing says it helps build trust with customers. It also notes in-app orders and payments, though with a caution that these are not available in all markets.

An FAQ in the description answers some common worries. You can keep a personal WhatsApp account and a business one on the same device as long as you use two different phone numbers. You can restore a backup to move your chat history, messages, media and contacts. The account can link up to five phones or browser based devices, or up to ten with Meta Verified.

Where it falls short

Free is not the whole story. The listing says the app costs nothing to install and use at the basic level, but it combines free and paid features. It does not say which ones cost money or how much. Meta Verified is a subscription mentioned in the text, and the page marks its availability as coming soon globally.

The free calls and international messaging come with a note that data charges may apply.

On the ratings side, 5.3 percent are one star and 1.6 percent are two. Small shares, but with 25 million ratings they add up to a lot of people.

Who it suits

Small sellers and service providers who already talk to customers over chat will get the most from it. Anyone wanting payments should check availability in their country first.